E X E C U T I V E S U M M A R Y
An award-winning Vice President, Group Creative Director and Brand Shepherd, with 20+ years’ experience driving integrated creative strategy and capturing high-influential brand stories for national brands. Develops innovative brand experiences for global audiences, and champions world-class marketing solutions grounded in brand authenticity. Ignites inspiring, branded entertainment and drives business solutions by leveraging deep-rooted Brand & Agency experience with a collaborative leadership approach.
CLIENT ENGAGEMENT | WHO
Campaign Pitch Development • New Business Development • Client Relationship Management • Global Account Management • Business Partner/Vendor Relations
CAMPAIGNS | WHAT
Branded Content • Long- & Short-Form Film/TV • Digital Media • IP Marketing • E-commerce/Social/Outdoor
CREATIVE MANAGEMENT | HOW
Integrated Brand Marketing • Entertainment Media • Brand Identity & Influence • Creative Concept & Direction • Creative Team Architecture
PROFESSIONAL FOOTPRINT
KIDS & FAMILY | CPG | AUTO | INSURANCE | HOSPITALITY | RETAIL | TOYS | GAMING | GEN Z | SAFETY
Johnson & Johnson • Unilever • General Mills • Target • Ikea • Cheetos • Campbell Soup Company • Pepsi • Snapple • Walmart • Kohl’s • Goldfish • Gain • Kleenex • Tide • McDonald’s • Wendy’s • Burger King • Nintendo • Xbox • Chevrolet • Toyota • Hyundai • Honda • State Farm • DQ Blizzard • Marriott Hotels • Nationwide • Geico
PROFESSIONAL EXPERIENCE
Viacom Velocity • New York, NY • 2018-present
Vice President, Group Creative Director and Head Designer
Spearheads the strategic development and growth of the Nickelodeon Advertising Department, a full-service, in-house agency hybrid, successfully redefining the Youth & Family advertising landscape for Nickelodeon, TeenNick, Nick Jr., and Nick@Nite. As a brand ambassador, inspires & stewards the creative vision across multi-disciplinary mediums; showcases value-add propositions aligned to business objectives & advertising investment.
CREATIVE DIRECTION & STRATEGY | BRAND INNOVATION | CLIENT ENGAGEMENT | TEAM ARCHITECTURE
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Partners directly with advertisers and agencies to guide innovative advertising and strategic branded/co-branded content that leverage the power of Nick, and catalyze audience connections.
Masters Youth & Family consumer experiences and brand influence; leverages in-depth Nickelodeon market research and insights to translate goals into brand-driven creative.
Strategically achieves the advertising objectives across all mediums, and safeguards brand identity while finding authentic stories that connect audiences to intrinsic human truths.
Shepherds a collaborative, leadership mindset across creative teams, freelancers, vendors, agencies, and business partnerships/stakeholders to build a cohesive workflow & optimize resources.
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Nickelodeon Velocity • New York, NY • 2009-present
Vice President, Creative Director and Head Designer
A pioneer of the ‘in-house’ agency concept within an entertainment network; collaboratively designed and built Nickelodeon Advertising, a full-service, in-house agency hybrid. Creates transformative brand strategies/stories that exceed marketing objectives for Family & Youth national campaigns across Viacom Kids & Family Networks, including Nickelodeon, Nick@Nite, NickMom, TeenNick, Nick Jr., and Nicktoons, for world-class brand experiences.
CO-BRANDING | INTEGRATED BRAND MARKETING | MEDIA & ENTERTAINMENT | BUSINESS DEVELOPMENT
Creates winning pitches that capture authentic and influential consumer engagement; delivers best-in-class, integrated brand strategy, and translates creative objectives into value-added, branded assets.
Uncovers/identifies?? universal truths threaded with deep-seated, emotional brand connections audiences inherently embrace for new and expanded Nickelodeon offerings.
Cultivates vanguard brand visioning and executes creative strategy for branded content, design, digital media, commercials, print, and outdoor.
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Saatchi & Saatchi Advertising • New York, NY • 2007-2008
Senior Art Director
Created and pitched inspired concepts, transforming brand challenges into strategic and compelling business solutions for General Mills Youth Brands, a $70M account.
Guided design development from concept to completion, translating campaign objectives into persuasive, meaningful marketing experiences that strengthened and built brand loyalty.
Collaborated with an ambitious creative department (Grand Prix Winner and Agency of the Year at Cannes) through fast-paced, aggressive campaigns; mastered the design & production workflow process to nimbly manage client expectations.
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Young & Rubicam • New York, NY • 1997 - 2007
Senior Art Director / Art Director
Directed strategic vision and creative design across all forms of advertising/media for high-profile clients, national campaigns & global audiences.
Skillfully managed client expectations through 5 ECD turnovers; collaborated creative team direction/engagement with seamless project execution.
Led highly talented creative & artistic teams to ignite campaign ideation, concept development and brand innovation/strategies, delivering compelling creative solutions.
Collaborated with advertising partners and client stakeholders to qualify design solutions/vision that drove brand visibility, market positioning and positive ROI.
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United States Navy • Norfolk, VA and Virginia Beach, VA • 1986 - 1994
Petty Officer Third Class, ABF3
Served with distinction 3 years Active Duty and 5 years Active Navy Reserves; commanded all facets of US Naval & Aviation training/operations. Honorable Discharge, 1994.
Served active tour on USS Iwo Jima (LPH-2); Mediterranean tour included Europe, Africa, Middle East, & Guantanamo Bay Cuba; reserve service dedicated to Oceana Naval Air Station through Desert Storm.
Received highest career honor: selected to serve United States Vice President Dan Quayle's squadron.
EDUCATION
Miami Ad School • Miami Beach, FL • 1995 - 1997
Art Direction Program Graduate
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Virginia Commonwealth University • Richmond, VA • 1989 - 1994
Bachelor of Science, Mass Communications & Advertising
NOTABLES
Viacom Velocity, Multicultural Task Force • 2019 - present
Selected to collaboratively architect the first, internal diversity task force for the entire Velocity team; carefully guides multicultural talent inclusion & expansion across multi-disciplinary teams.
Tasked to assess & increase Velocity team diversity & optimize creative talent selection.
Build & maintain a roster of go-to, diverse 3rd-party partners across creative & production.
Foster a culture of diversity inclusion & support; develop team training & influential shared experiences across all Velocity teams.
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The One Club, Creative Leadership Retreat • New Orleans, LA • 2020
Featured Speaker/Mentor: The In-House Agency That Doesn’t Make Anything for the House
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The 3% Movement Annual Conference • Chicago, IL • 2019
Opening Speaker: Unconventional Leadership, a.k.a The Weird Ways I Inspire My People
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The One Club for Creativity, Executive Creative Director Summit • Amsterdam, Netherlands • 2018
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Languages: English, Spanish (advanced proficiency)
HONORS & AWARDS
Member of The One Club for Creativity and The Empire Supporter’s Club ESC
Obie Awards, Award Winner, 2004
Clio Awards, Shortlist, 2017
New Jersey Advertising Club Awards, Best in Show, 2017 and Best in TV, 2017
Communication Arts Magazine, Illustration Annual 2014
Communication Arts Magazine, Advertising Annual 2004
Lürzer's Archive Magazine, 2008
Telly Awards Gold, 2018, Gold, 2017, Silver, 2016
New York ADDYs Award Winner, 2010
The Cynopsis Social Good Awards, 2018
The New York Festivals World Medal, 2004
SPECIAL PROJECTS
Brandon J Broderick Attorney at Law, River Edge, NJ
Consulting Executive Creative Director
Rebranded the fast-growing personal injury law firm with 8 unconventional, reality media spots, disrupting the traditional client engagement experience.
Sourced and leveraged consumer intelligence & market research to identify and define client behaviors, motivators & experiences/needs.
Concepts directly address the client mindset to create compelling content that disrupts the industry norm.
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Darren Farrell, Children’s Author (Scholastic, Penguin Books) • Seoul, Korea
Consulting Creative Director • Editor, 2018 - Present
Collaborated on the TV development pitch for Scholastic’s Letter Town Detective property.
Sourced and leveraged consumer intelligence & market research to reposition the property.
Developed a comprehensive pitch deck including pilot script, 3 episodes, music strategy, podcast, and gaming application.
UNEXPECTED
The Burning Man Festival • Black Rock City, NV • 2006 - Present
Co-Founder & Visionary, Heroes & Super Villains Theme Camp
Create & position the ultimate creative conference, attracting over 70,000 participants; the Burning Man event is dedicated to Creativity, Art, Sustainability, and Community.
Capture the theme of duality across wellness seminars and social engagements, including the We’ll Listen to Your Bullshit Booth, Skullicious Lounge, the Soul Kitchen and the Soul Brunch.
Shepherd event integrity, community engagement & meticulous logistic planning for avant-garde events in an unconventional setting.
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Preservation Hall Jazz Band Foundation • New Orleans, LA • 2009 - present
Ambassador & Sergeant at Arms
646.554.5826 | wasabipapichulo@icloud.com | http://www.juancarlosgutierrez.org
